Enhancing Employee Loyalty Through Motivation: An Analysis of the Effectiveness of Motivation Tools
Abstract
Introduction: A significant factor in the success of any organization is the loyalty of its employees. Beyond the continuous search for new talented candidates, there is an urgent need to ensure the engagement and focus of the workforce, which involves retaining promising personnel in a highly competitive environment. This study aims to analyze the effectiveness of loyalty-building tools by increasing employee motivation through appropriate instruments.
The purpose of this study is to identify the main forms of employee motivation employed by organizations that lead to increased employee loyalty and to assess the effectiveness of motivation tools within the Alphapet company.
Materials and Methods: The research was conducted in the form of a survey followed by quantitative analysis of the responses, as well as a review of current literature on the topic.
Results: The study demonstrated that several factors influence the development of employee loyalty, and thus their motivation. These factors include organizational culture, opportunities for employee development, and internal communications—the means of interaction between colleagues and departments within the company.
Conclusion: The research highlights the dependence of employee loyalty on the development of a favorable organizational climate and emphasizes the importance of employee motivation for the overall success of the company.
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Review
For citations:
Akhmina P.V. Enhancing Employee Loyalty Through Motivation: An Analysis of the Effectiveness of Motivation Tools. Journal of Employment and Career. 2023;2(2).
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