The Role of the Internet in Job Search: Prospects and Challenges
https://doi.org/10.56414/jeac.2024.4.91
Abstract
Introduction: Modern digitalization trends have significantly influenced the labor market, where the internet has become a key tool for job searching and recruitment. However, an analysis of online resource utilization revealed significant challenges. Many companies fail to effectively leverage the potential of their corporate websites, limiting themselves to basic job postings, while specialized platforms and social networks are only beginning to integrate into recruitment strategies. This reduces the efficiency of interactions between employers and job seekers.
Purpose: To conduct a comprehensive analysis of the practices employed by young professionals in utilizing online resources for job search, to identify the key challenges they encounter, and to explore their expectations and perspectives regarding the development of internet-based recruitment.
Materials and Methods: The study utilized narrative interviews with respondents aged 22 to 26. The data were processed using a mixed-methods approach, combining qualitative and quantitative analyses. The qualitative component involved analyzing open-ended responses from participants, while the quantitative part included the systematization of survey results and scaled evaluations of key parameters.
Results: The study revealed that by 2024, the internet had become the dominant channel for job searching among young people. Over 96% of participants confirmed using online resources for employment, and 80% rated it as a faster method compared to traditional approaches. However, many employers were found to inadequately utilize digital technologies, creating barriers for their workforce. In contrast, young professionals exhibited a high level of adaptation to online formats, as evidenced by their frequent use of platforms like HeadHunter and SuperJob. However, social networks remain an underutilized tool in job searching.
Conclusion: The results indicate that in the mid-2010s, online recruitment in Russia was in its formative stage, facing barriers related to insufficient digital literacy among employers and low levels of digital tool integration. By 2024, demand for online resources had increased, making them an integral part of labor market interactions. To further enhance effectiveness, it is essential to actively implement innovative technologies such as predictive analytics and automated recruitment systems, as well as improve the digital competencies of both job seekers and recruiters.
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Review
For citations:
Bondarenko S. The Role of the Internet in Job Search: Prospects and Challenges. Journal of Employment and Career. 2024;3(4). https://doi.org/10.56414/jeac.2024.4.91
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